Rethinking Everyday Products: The Hidden Cost of Convenience 🌍♻️
Every day, we use products that make our lives easier—but many come with a hidden cost: they leave a lasting impact on our planet. Umbrellas are one of these products.
Though often used for short periods, traditional umbrellas contribute to a global waste crisis. Over one billion umbrellas are discarded each year, most made from plastic and metal that take hundreds of years to decompose.
This problem inspired us to think differently. Instead of adding to the waste, we asked: What if an umbrella could protect you from the rain—and then return to nature? 🌿☔
An Idea Born from the Rain ☔🌿
It all started with a simple realization—rain comes and goes, but the umbrellas we use to shield ourselves from it stay behind for centuries. Every year, billions of plastic and metal umbrellas break, get discarded, and contribute to the growing waste crisis.
What if an umbrella could serve its purpose, protect you from the rain, and then disappear naturally, leaving no trace behind?
This idea became the foundation of Greenstart, setting us on a journey to reinvent the umbrella with sustainable materials that work with nature, not against it. 🌍♻️
The Innovation Behind the Greenstart Umbrella🌿☔
Finding the right solution wasn’t easy. We needed a material that was strong enough to withstand rain and wind, yet biodegradable enough to break down naturally.
After countless hours of research and testing, we found our answer: kraft paper. This durable, biodegradable material had the key properties we needed—but it wasn’t enough on its own. The umbrella also had to be waterproof and sturdy enough for daily use.
Through countless prototypes and collaborations with experts in sustainability and product design, we discovered ways to enhance kraft paper. By treating it with natural water-repellent coatings like beeswax or coconut oil, we created an umbrella that is functional, eco-friendly, and beautifully designed—proving that sustainability doesn’t have to come at the expense of performance. 🌍♻️
From Idea to Reality
Our journey hasn’t been without challenges. One of the biggest hurdles was balancing durability with sustainability. How do you create an umbrella that lasts long enough to be practical, yet breaks down naturally without leaving a trace?
The answer was the Greenstart Umbrella – a biodegradable, durable solution designed for daily use and large-scale distribution. By combining kraft paper with innovative PHA coatings, we created a product that meets the needs of both businesses and consumers while aligning with global sustainability goals.
Protecting people from the rain should never come at the cost of harming the planet. With Greenstart, you get a functional product that is also a powerful statement of your company’s commitment to a greener future.
The answer was the Greenstart Umbrella – a biodegradable, durable solution designed for daily use and large-scale distribution. By combining kraft paper with innovative PHA coatings, we created a product that meets the needs of both businesses and consumers while aligning with global sustainability goals.
Protecting people from the rain should never come at the cost of harming the planet. With Greenstart, you get a functional product that is also a powerful statement of your company’s commitment to a greener future.
A Bigger Vision 🌍💚
The Greenstart Umbrella is more than just an umbrella—it’s part of a greater vision to prove that everyday products can be both functional and eco-friendly. We want to inspire consumers to make conscious choices that contribute to a greener future.
We believe that small changes can create a big impact. When you choose a Greenstart Umbrella, you're doing more than buying a product—you're making a statement. You’re saying yes to a world where sustainability is the standard, not the exception. ♻️☔
The Future of Greenstart
Our journey is just beginning. At Greenstart, we are scaling our production to make sustainable umbrellas available for companies, cities, and organizations worldwide.
We envision a future where umbrellas not only protect people from the rain, but also serve as a tool for corporate sustainability, ESG reporting, and brand visibility.
The Greenstart Umbrella is more than a product – it is a business solution. By integrating biodegradable materials into everyday items, we enable companies to reduce waste, strengthen their green profile, and showcase innovation in practice.
Together with our partners, we can turn sustainability into a competitive advantage – one umbrella at a time.
With commitment,
Patrick Noah Vagn
CEO, Greenstart